Author Archives: Kate

I’m a small town lady with big city dreams. I am currently studying Advertising and Public Relations at Loyola University with a minor in Marketing. Moving to Chicago has been such an exciting experience. I enjoy traveling, attending social events, creating, shopping, keeping up with the latest music and fashion trends and so much more.

Her Campus LUC

Her Campus is the #1 online and offline community for college women. Written entirely by the world’s top college journalists, HerCampus.com features national content on Style, Beauty, Health, Love, Life Career, and High School supplemented by local content from 230+ campus chapters nationwide and in six countries. -Information via HerCampus

I am so excited to be apart of the founding Her Campus chapter at Loyola University Chicago. Check out Her Campus LUC and all my articles below.

News

The Famous Chicago Winter is Finally Here, Now What?

Olympic Games Opening Ceremony: A Favorite Among Many

Celebrities

Where in the World Does He Call Home

Living a Bowtiful Life

Campus Cuties

Cutie 1

Cutie 2

Cutie 3

Campus Style Blog

Crème de la crème

 Blog

What’s Your Plan After Graduation?

Tiesta Tea Intern

During the summer of 2013 I worked as a PR Specialist and Media Coordinator at Tiesta Tea. Tiesta Tea is a loose-leaf tea company based out of Chicago, Illinois. Their all-natural, loose-leaf teas are packed with high quality fruits and herbs from all around the world. Their goal is to take the confusion out of tea by organizing the teas into five functional lines that explain the effects they have on the drinker (Energizer, Slenderizer, Relaxer, Immunity and Eternity). They believe this simple approach, along with unique flavors will appeal to the masses and raise awareness for loose-leaf tea.

While at Tiesta Tea I worked on writing individual tea descriptions for almost 50 different teas, I created a year of monthly email campaigns and wrote copy for each of those. I wrote blog posts, helped plan events, write copy for handouts and brochures. I also reached out to numerous online bloggers and sent them samples to write reviews about our teas on their blogs. My last task as an intern was to write numerous news releases and reach out to journalists around the Chicago Land Area.

Here are a few of the news releases.

TIESTA TEA CLOSES SERIES A FUNDING

LOOSE LEAF TEA: GROWING WILD IN AMERICA

HOW TO RAISE 1M AS A YOUNG START-UP

JUNTO INSTITUTE HELPS SHAPE TIESTA TEA’S GROWTH TRAJECTORY

TIESTA TEA WINS FORBES FAN’S CHOICE AWARD FOR MOST INNOVATIVE CONSUMER BRAND

YOUNG ENTREPRENEURS ATTACK AGE-OLD INDUSTRY

 

 

Honey Bee Weddings

During the Summer of 2013, I had the opportunity in interning for Melissa Daniel at Honey Bee Weddings. Honey Bee Weddings is a wedding planning company based in Chicago, offering a variety of services from full planning to day of coordination. As an intern I spent each day differently. Some tasks included: reviewing documents, making confirmations leading up to events, building timelines, contacting venders, writing blog posts, putting together invitations, and more. I spent my time going to client meetings and was invited to different events throughout the city representing Honey Bee Weddings.

I also focused my time at Honey Bee weddings on PR and Marketing. I created a media kit for the company’s blog and created a marketing plan for the company’s social media accounts. Over the course of my internship I successfully assisted in coordinating eight weddings consisting of Catholic, Indian, Jewish and Greek weddings. Since the closing of my internship, I have officially started to work for Misse at random as her assistant at weddings throughout the city.

Check out some of the work I did in the links below.

 

Media Kit

Blog Posts

Justine M Couture Trunk Show at Bella Bleu

Sara Gabriel Trunk Show

Enchanted Atelier Couture Accessoires Trunk Show

An Evening In Paris

Evening of Bridal Luxury Giveaway

Wedding Edition at the ROOF on theWit!

Jenny Yoo Redefines Bridesmaids Dresses

Designer Styling Event with Liv Hart

Bachelorette Party Collage

I put together a fun collage for my sister’s bachelorette party on Polyvore.Bachelorette Party

 

Wedding Inspiration Collage

When planning for my older sister, Jami’s wedding, I put together this collage on Polyvore just for fun out of some ideas she shared with me.Wedding

 

Sleeveless dress
dressilyme.com

Victoria Beckham draped dress
$2,065 – net-a-porter.com

Dorothy perkins dress
dorothyperkins.com

Miss Selfridge pencil dress
missselfridge.com

Mesh dress
$30 – yoursclothing.co.uk

Planet
$59 – debenhams.com

Yves Saint Laurent patent leather pumps
$335 – harveynichols.com

Flower jewelry
macys.com

TIARA antique jewelry
jewelry.1stdibs.com

Majorica lace jewelry
lordandtaylor.com

Art deco brooch
jewelry.1stdibs.com

Essie
$15 – liberty.co.uk

Public Relations Writing

Here are a few examples of my public relations writing from class assignments in the Public Relations Writing course at Loyola. The assignments vary from made up information to factual  information.

Key Messages

Talking Points

Fact Sheet

News Release

Feature Story

Video News Release

Newsletter

Advocacy Speech

Book Project

In my Visual  Communications class at Loyola, my final project was to create a book using two given essays. Using images from the Internet and my own photography, I created the book using Adobe Indesign and Adobe Photoshop, by putting together the design and typography skills learned throughout the class.

Book Project

Type Series Process Book

One project in my Visual Communications class was a typographic process book. We explored the possibilites of typography in our assignment with different requirements and restrictions. The final project was bounded and turned in. Have a look by clicking in the link below.

Type Series Process Book

L4C Newsletter

Loyola 4 Chicago is a club on campus that involves students in community service through different programs. I am currently involved in Big Brothers Big Sisters, mentoring for a 7th grader at Jordan Elementary in Chicago.

The public relations committee within L4C is in the process of creating a monthly newsletter that is emailed to all involved in the program. This newsletter will contain feature stories on the different groups within L4C and inform members of upcoming events. Currently there has only been one newsletter sent, but we are working to build a stronger foundation to regularize the newsletter.

L4C newsletter- Dec. 2012

It’s Me!

me

 

 

 

 

I’m a small town lady with big city dreams. I am currently studying Advertising and Public Relations at Loyola University with a minor in Marketing. Moving to Chicago has been such an exciting experience. I enjoy traveling, attending social events, creating, shopping, keeping up with the latest music and fashion trends and so much more.