During the summer of 2013 I worked as a PR Specialist and Media Coordinator at Tiesta Tea. Tiesta Tea is a loose-leaf tea company based out of Chicago, Illinois. Their all-natural, loose-leaf teas are packed with high quality fruits and herbs from all around the world. Their goal is to take the confusion out of tea by organizing the teas into five functional lines that explain the effects they have on the drinker (Energizer, Slenderizer, Relaxer, Immunity and Eternity). They believe this simple approach, along with unique flavors will appeal to the masses and raise awareness for loose-leaf tea.
While at Tiesta Tea I worked on writing individual tea descriptions for almost 50 different teas, I created a year of monthly email campaigns and wrote copy for each of those. I wrote blog posts, helped plan events, write copy for handouts and brochures. I also reached out to numerous online bloggers and sent them samples to write reviews about our teas on their blogs. My last task as an intern was to write numerous news releases and reach out to journalists around the Chicago Land Area.
Here are a few of the news releases.
TIESTA TEA CLOSES SERIES A FUNDING
LOOSE LEAF TEA: GROWING WILD IN AMERICA
HOW TO RAISE 1M AS A YOUNG START-UP
JUNTO INSTITUTE HELPS SHAPE TIESTA TEA’S GROWTH TRAJECTORY
TIESTA TEA WINS FORBES FAN’S CHOICE AWARD FOR MOST INNOVATIVE CONSUMER BRAND
YOUNG ENTREPRENEURS ATTACK AGE-OLD INDUSTRY
